Bicycle navigation – reinvented…

It was wild, wet and windy (again) today, so I surfed a little instead of riding – don’t be too hard on me, I did get out for a jog. One link after another led me to GizMag and their top ten cycling innovations of 2013. Top of the list is the intriguing Hammerhead for Bike Navigation.  I think it is well worth a look.

Hammerhead - navigation re-invented
Hammerhead – navigation re-invented

The new startup team behind Hammerhead say they are inspired by simplicity – get the essential right then junk the rest is their philosophy: in this they (and their advertising video) reminded my strongly of Apple and that cannot be bad.  Their breakthrough to simplicity ideas include:

  • team the Hammerhead to a smart phone, using all its complicated and expensive electronics;
  • replace spoken or turn instructions with peripheral vision colours as direction indicators
  • a really smart, minimal design and look
  • incorporate a built-in headlight.

I like this idea a lot for several reasons:

  • it’s great to see someone other than Garmin looking at navigation
  • I want to make better use of my iPhone
  • it keeps the iPhone safe and dry without needing a new case
  • it’s refreshing to see a new take on an old problem
  • conventional satnav screens are a nightmare for those of up who need reading glasses
  • it looks like great value for money.

I see Schwinn have an alternative out (see below), so I will wait until some user reviews appear, but I hope I won’t have to wait too long.  This looks like a great device full of promise.

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